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Twitter Restricting DM Links

posted Nov 14, 2013, 3:26 PM by Sherbeam Wright   [ updated Nov 14, 2013, 3:34 PM ]

Have you noticed that you are no longer able to send some external links via Twitter direct messages (DM)? 

If it's not happening in your account now, the change will be rolled out soon. 

The upside... Fewer spam messages. 
The downside... It limits DM utility and impacts how and what you are able to communicate. You may no longer be able to share campaign links, lead people to your site or send one-click offers privately. Twitter is, however, still allowing users to send links to Youtube, Instagram and other sites that it has deemed safe.

The good folks at SocialBro, a Twitter dashboard, have come up with a few options for dealing with this change. The suggestions are provided below.

If you have any other tips, feel free to share via the group listserv -

As a reminder, the online resource is a Google site, so your login is the same as your gmail login. Just look for the sign in link at the bottom of the page. 

Gmail Tabs May Impact your Marketing and Comms

posted Oct 31, 2013, 11:15 AM by Sherbeam Wright

Have you heard about Gmail's new tabbed inbox? As a Gmail user, I love it! It does some smart sorting so I don't have to… The inbox now gives you the option to have five tabs of sorted email.

As communications people, it could cause a setback for our marketing, communications and development efforts. Below I've broken down how Gmail users will receive their email if they opt to keep the tabs and some actions to consider. 

1st Tab: Primary - business and direct emails are most likely to go there

2nd Tab: Social - notifications from Facebook, Twitter, and anything else ID'd as being from a social source will land under this tab

3rd Tab: Promotions / 4th Tab: Updates - I'm a little unclear as to how these are different because both capture email generated through products like ExactTarget, ConstantContact, Salesforce…and both capture subscription emails.

The two differences I did notice were:

1. purchase / invoice / banking emails are captured under the "Updates" tab.

2. promotional offers / solicitations "Sign up for this webinar…" did fall under the "Promotions" tab

5th Tab: Forums - this is where Google groups, Yahoo groups, emails and other "Forum" notifications and emails are now landing.

What should you do?

1. Check your stats. Is your email CTR (click through rate) lower than usual? Are you getting fewer responses that usual?

If the answer is NO, you may just want to watch it for significant changes.

If the answer is YES, you may want to craft a message to send directly to people on your lists letting them know that if they use Gmail and are using the tabs that messages may be landing in another tab.

2. Another consideration is mobile access. I don't have the new tabs on my phone or Nexus (both Android)  for some reason, but the tabs are supposed to be popping up on mobile devices as well.

Here is a link to an article that provides instructions for mobile.

Any other ideas or thoughts? Are you using the Gmail Tabs?

Facebook Cuts Privacy Feature - Opens Search

posted Oct 11, 2013, 8:17 AM by Sherbeam Wright   [ updated Oct 11, 2013, 8:22 AM ]

You know that privacy setting that allows Facebook users to limit who can find them through Facebook search? Facebook announced yesterday that they are getting rid of this feature, “Who can look up your Timeline by name?” 

If you have never used the feature, it has probably already been removed. If you currently use it, it is going away very soon.

For the individual user, this would make keeping a low profile from the outside world more difficult and time consuming. Users would have to set the audience for each blog post and may have to change privacy settings for older posts.

For the communications professional, this change could make learning about and reaching targeted audiences easier, and will very likely mean more data and analytics for Facebook -- which will be passed along to marketers for a price.

Something to think about...

As social and legal justice organizations trying to bridge the gap between email, social and real world connections...

As leaders trying to move the needle, educate and advance justice...

What, if anything, will you do in light of these changes?

Facebook's blog post:

Want your video to go viral? Stop trying to be funny.

posted Jul 25, 2013, 4:02 PM by Sherbeam Wright   [ updated Aug 8, 2013, 3:29 PM ]

Online video campaigns are popular, hot and can be very successful. Want to increase your chances of having a successful campaign?

The Unruly video technology company put together a whitepaper on the science of sharing, including some key findings about what is needed for a successful, viral video campaign. 

Some key findings of the report were:

  • Wednesday is the best day to launch a campaign. This is based on the following factors: 
    • 48.3 percent of the weekly video shares occur between Wednesday and Friday
    • the peak of shares occur on a Friday
    • the lowest point of sharing is during the weekend. 
    • a quarter of a video's total shares on average occur in the first three days of launch
  • Humor is very subjective and brands need to be extremely funny to impress consumers worn down by a glut of ads which try to be funny (and usually are not). 
  • Videos must also give viewers a strong reason to share – and ideally more than one emotional trigger - to generate earned shares and views.
    • Videos that offered weak social motivations, even when paired with strong psychological responses from viewers, had very low share rates;

"For brands looking to optimize their chances of viral success, the video really needs to reach a critical mass of viewers within the first 24 hours of its launch," said Sarah Wood, co-founder and COO of Unruly.

The full whitepaper is attached.

Also, in case you missed it... you may want to check out the previous Online Resource Best Practices post, "The Psychology of Sharing."

The Psychology of Sharing - Plus Tips for Creating Great Shareable Content

posted Jul 18, 2013, 1:24 PM by Sherbeam Wright

The New York Times conducted a study on the psychology of sharing online -- looking at personalities, drivers and other factors.

The results are not surprising or new news, but they've done a nice job of breaking it down in such a way that it makes thinking about what to share, how to share and who to share it with, a more thoughtful process. And of course, it's always nice to see research that backs up what we already know. I've attached the full report.

Most fascinating results...

6 personas of sharing

Reminder to focus on relationship development

7 Key factors to influence sharing

1. Appeal to consumersmotivation to connect with each other — not just with your brand
2. Trust is the cost of entry for getting shared 
3. Keep it simple... and it will get shared... and it won't get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency
6. Getting your content shared is just the beginning
7. E-mail is still #1



14 Ways to Present Information Visually

posted May 9, 2013, 2:41 PM by Sherbeam Wright   [ updated May 9, 2013, 2:44 PM ]

Presenting information visually and effectively is a must-do when communicating via social channels. The “14 ways to present information visually” post by Velocity offers an excellent framework for thinking about how best to present your data and information.

Some structures will look familiar, while others will likely be new additions to your toolbox. 

Which have you used? Which would you recommend?


There are two ways to discover the best way to go about presenting information or a story visually:

  1. Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”
  2. Go through hundreds of infographics and try to see if any of the better ones are a good fit for what you want to do, or say.

For this post, I’ve tried to do the latter for you (if you want to cultivate your zen garden, I can’t do anything for you).

The process:
I went to (an excellent source for infographics, and the community around them) and reviewed a couple hundred of the most popular infographics by pageviews. This trawl revealed 14 visual metaphors. Here I’ll share them, and answer a few questions for each:

            When does a particular visual approach really work?

            What’s worthwhile keeping in mind, from a design perspective?

            What are a few good examples?

Structures include:

  • Anatomy

  • Timeline

  • Taxonomy

  • Map

  • Chutes and Ladders

  • Space Equals Space

  • Scale

  • Side-by-Side Comparison

  • Decision Tree

    Venn Diagram

Full details and images can be found at 

CAA Social Media Policy 2012

posted Dec 12, 2012, 4:19 PM by

posted Mar 6, 2012, 11:23 AM by Unknown user   [ updated Mar 6, 2012, 11:26 AM ]

posted Mar 6, 2012, 11:21 AM by Unknown user   [ updated Mar 6, 2012, 11:27 AM ]

Social Media Best Practices for Non-Profit & Public Sector Organizations - presented by Jay Moonah from Wild Apricot

A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraisin

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