Have you noticed that you are no longer able to send some external links via Twitter direct messages (DM)?
If it's not happening in your account now, the change will be rolled out soon.
The upside... Fewer spam messages.
The downside... It limits DM utility and impacts how and what you are able to communicate. You may no longer be able to share campaign links, lead people to your site or send one-click offers privately. Twitter is, however, still allowing users to send links to Youtube, Instagram and other sites that it has deemed safe.
The good folks at SocialBro, a Twitter dashboard, have come up with a few options for dealing with this change. The suggestions are provided below.
If you have any other tips, feel free to share via the group listserv - email@example.com
As a reminder, the online resource is a Google site, so your login is the same as your gmail login. Just look for the sign in link at the bottom of the page.
Have you heard about Gmail's new tabbed inbox? As a Gmail user, I love it! It does some smart sorting so I don't have to… The inbox now gives you the option to have five tabs of sorted email.
As communications people, it could cause a setback for our marketing, communications and development efforts. Below I've broken down how Gmail users will receive their email if they opt to keep the tabs and some actions to consider.
1st Tab: Primary - business and direct emails are most likely to go there
2nd Tab: Social - notifications from Facebook, Twitter, About.me and anything else ID'd as being from a social source will land under this tab
3rd Tab: Promotions / 4th Tab: Updates - I'm a little unclear as to how these are different because both capture email generated through products like ExactTarget, ConstantContact, Salesforce…and both capture subscription emails.
The two differences I did notice were:
1. purchase / invoice / banking emails are captured under the "Updates" tab.
2. promotional offers / solicitations "Sign up for this webinar…" did fall under the "Promotions" tab
5th Tab: Forums - this is where Google groups, Yahoo groups, pioneers.zerodivide.org emails and other "Forum" notifications and emails are now landing.
What should you do?
1. Check your stats. Is your email CTR (click through rate) lower than usual? Are you getting fewer responses that usual?
If the answer is NO, you may just want to watch it for significant changes.
If the answer is YES, you may want to craft a message to send directly to people on your lists letting them know that if they use Gmail and are using the tabs that messages may be landing in another tab.
2. Another consideration is mobile access. I don't have the new tabs on my phone or Nexus (both Android) for some reason, but the tabs are supposed to be popping up on mobile devices as well.
Here is a link to an article that provides instructions for mobile.
Any other ideas or thoughts? Are you using the Gmail Tabs?
Facebook announced yesterday that they are getting rid of this feature, “Who can look up your Timeline by name?”
If you have never used the feature, it has probably already been removed. If you currently use it, it is going away very soon.
For the individual user, this would make keeping a low profile from the outside world more difficult and time consuming. Users would have to set the audience for each blog post and may have to change privacy settings for older posts.
For the communications professional, this change could make learning about and reaching targeted audiences easier, and will very likely mean more data and analytics for Facebook -- which will be passed along to marketers for a price.
Something to think about...
As social and legal justice organizations trying to bridge the gap between email, social and real world connections...
As leaders trying to move the needle, educate and advance justice...
What, if anything, will you do in light of these changes?
Facebook's blog post: http://bit.ly/1adj3IZ
The Unruly video technology company put together a whitepaper on the science of sharing, including some key findings about what is needed for a successful, viral video campaign.
The New York Times conducted a study on the psychology of sharing online -- looking at personalities, drivers and other factors.
The results are not surprising or new news, but they've done a nice job of breaking it down in such a way that it makes thinking about what to share, how to share and who to share it with, a more thoughtful process. And of course, it's always nice to see research that backs up what we already know. I've attached the full report.
Most fascinating results...
6 personas of sharing
Reminder to focus on relationship development
7 Key factors to influence sharing
1. Appeal to consumers’ motivation to connect with each other — not just with your brand
2. Trust is the cost of entry for getting shared
3. Keep it simple... and it will get shared... and it won't get muddled
4. Appeal to their sense of humor
5. Embrace a sense of urgency
6. Getting your content shared is just the beginning
7. E-mail is still #1
Presenting information visually and effectively is a must-do when communicating via social channels. The “14 ways to present information visually” post by Velocity offers an excellent framework for thinking about how best to present your data and information.
Some structures will look familiar, while others will likely be new additions to your toolbox.
Which have you used? Which would you recommend?
Full details and images can be found at http://bit.ly/14_viz
Social Media Best Practices for Non-Profit & Public Sector Organizations - presented by Jay Moonah from Wild Apricot
A presentation on the motivations for using social media to forward the goals of non-profits, public sector and member driven organizations. How can social media help you meet goals such as fundraisin