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14 Ways to Present Information Visually

posted May 9, 2013, 2:41 PM by Sherbeam Wright   [ updated May 9, 2013, 2:44 PM ]

Presenting information visually and effectively is a must-do when communicating via social channels. The “14 ways to present information visually” post by Velocity offers an excellent framework for thinking about how best to present your data and information.

Some structures will look familiar, while others will likely be new additions to your toolbox. 

Which have you used? Which would you recommend?


There are two ways to discover the best way to go about presenting information or a story visually:

  1. Get to know your data or story intimately. Rake your zen garden, and ask yourself “what does my data want to look like?”
  2. Go through hundreds of infographics and try to see if any of the better ones are a good fit for what you want to do, or say.

For this post, I’ve tried to do the latter for you (if you want to cultivate your zen garden, I can’t do anything for you).

The process:
I went to (an excellent source for infographics, and the community around them) and reviewed a couple hundred of the most popular infographics by pageviews. This trawl revealed 14 visual metaphors. Here I’ll share them, and answer a few questions for each:

            When does a particular visual approach really work?

            What’s worthwhile keeping in mind, from a design perspective?

            What are a few good examples?

Structures include:

  • Anatomy

  • Timeline

  • Taxonomy

  • Map

  • Chutes and Ladders

  • Space Equals Space

  • Scale

  • Side-by-Side Comparison

  • Decision Tree

    Venn Diagram

Full details and images can be found at