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New Audiences

Infographic: Are Teenagers Abandoning Facebook?

posted Apr 18, 2013, 10:10 AM by Sherbeam Wright

The folks at Wordpress Hosting SEO did a little informal research about trends in Facebook usage and wrapped their findings up into a nice little infographic.

In addition to what we already knew:

1. Tumblr is #1 with teens 
2.  Any strategy for reaching teens must be focused on mobile
Following are some of their key findings:

  • Teens are increasingly going mobile and Facebook is not their favorite app
  • For Facebook North American active users numbers are declining
  • The average age of Facebook users has risen from 38 to 41 years old
  • The number of Moms getting on Facebook is rising sharply
  • There are a lot of hot, new apps like Kik Messenger, WhatsApp and SnapChat that are grabbing the attention of teenagers

Source Link

New Audiences Focus Group (VIDEO)

posted Mar 15, 2012, 10:40 AM by Unknown user

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