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Metrics / Measurements


NTEN 2013 Online Fundraising Report

posted Apr 4, 2013, 4:45 PM by Sherbeam Wright

Want a sense of how your online giving stacks up against other nonprofits?

NTEN has released its 2013 eNonprofit Benchmarks Study.

The survey pool is small, but the data analysis has resulted in findings you may find interesting.

Following are just a few key findings from the study, which surveyed 55 nonprofits and analyzed 1.6 billion e-mail messages sent to 45 million subscribers.
  • In general, online revenue increased by 21%
  • email response rates dropped by 21 - 42% for fundraising messages
  • email response rates dropped by 42% for fundraising messages sent by rights groups
  • email response rates dropped by 8% for advocacy messages
Following is a snapshot of the report infographic.

The full report and full infographic are attached. They can also be found at http://e-benchmarksstudy.com (requires sign-in).



Facebook Competitive Analysis Tools

posted May 16, 2012, 2:42 PM by Jessica Eting

During the Social Media Metrics workshop, someone asked about competitive analysis tools.  This article highlights 8 tools that allow you to compare our Facebook performance with your competitors.  The costs for each tool is also outlined.  http://socialfresh.com/facebook-page-competitive-analysis-tools/

Social Media Measurements

posted Apr 12, 2012, 11:28 AM by Sherbeam Wright   [ updated Apr 12, 2012, 11:29 AM ]

Following is just a sampling of things to measure. 

posts
impressions buzz
channel
popularity
fans
followers
friends
growth rate
shares
embeds
downloads
uploads
views
likes
favorites
comments
ratings
pageviews
ctr (clickthrough rate)
ranking
links
searches
influencers
demographics
volume
frequency
content popularity
tags
polls
votes
registration
contest entries
participants
contributors
feedback volume
impact
leads
conversion
response rate
attendance
reach
downloads
subscriptions
bookmarks
spikes
time
clicks
traffic
interactions

KPI's - Key Performance Indicators

posted Apr 12, 2012, 11:26 AM by Sherbeam Wright

Audience
Basic numbers about your audience

    ● Demographics: Who are you reaching / who is your intended audience / who is your
        unintended audience
    ● Segmentation factors: size, qualities, level of influence, types of activity
     Quality of followers, fans
    ● Influencers (#, profile, activity)
    ● Engagement (types, frequency)
    ● Followers of followers
    ● Likes, pageviews, retweets

Organization
Basic numbers about your organization’s activity

    ● # of FB posts, blog posts, tweets, videos
    ● Topics
    ● Contact / interaction with audience
    ● What’s popular - which posts, tweets, comments, videos, pages, CTR... resonate with
        people
    ● Conversion rate

Conversion rate - The rate of people reached who are taking some predetermined action as a
result of your efforts: sharing, signing up, donating (this can harder to measure and will require
some “offline” cross check, but is ultimately something you’ll want to know

Social Media Dashboards

posted Apr 11, 2012, 10:13 PM by Amro Radwan

SproutSocial (paid)
Sparkwise (free, in beta)
HootSuite (free, paid)

Facebook Performance Tools

posted Apr 11, 2012, 10:12 PM by Amro Radwan

Twitter Reach/Influence Tools

posted Apr 11, 2012, 10:11 PM by Amro Radwan

Crowdbooster (free)

Social Media Reach/Influence Tools

posted Apr 11, 2012, 10:10 PM by Amro Radwan   [ updated Apr 11, 2012, 10:10 PM ]

Klout (free)

Website Analytics Tools

posted Apr 11, 2012, 10:09 PM by Amro Radwan

Webtrends (paid, can also do more than just website)

Social Media Measurement Plan Worksheet

posted Apr 11, 2012, 10:06 PM by Amro Radwan

Social Media Measurement Plan Worksheet


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