NTEN 2013 Online Fundraising Report

posted Apr 4, 2013, 4:45 PM by Sherbeam Wright
Want a sense of how your online giving stacks up against other nonprofits?

NTEN has released its 2013 eNonprofit Benchmarks Study.

The survey pool is small, but the data analysis has resulted in findings you may find interesting.

Following are just a few key findings from the study, which surveyed 55 nonprofits and analyzed 1.6 billion e-mail messages sent to 45 million subscribers.
  • In general, online revenue increased by 21%
  • email response rates dropped by 21 - 42% for fundraising messages
  • email response rates dropped by 42% for fundraising messages sent by rights groups
  • email response rates dropped by 8% for advocacy messages
Following is a snapshot of the report infographic.

The full report and full infographic are attached. They can also be found at http://e-benchmarksstudy.com (requires sign-in).



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Sherbeam Wright,
Apr 4, 2013, 4:45 PM
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Sherbeam Wright,
Apr 4, 2013, 4:45 PM
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